For solo and small law firms
Google Ads PPC for
Lawyers and Attorneys
More than ads — tracking, intake, and compliance-aware setup that
turns clicks into real consultations.
Why Google Ads Don’t Work For Most Law Firms:
High CPCs with no clear return
Leads who aren’t qualified or never answer the phone
Agencies that “set it up once” and disappear
No visibility into which keywords or calls actually turn into cases
Fear of ads crossing compliance lines or overpromising
This is why Google Ads needs a system — not just campaigns.
Why Google Ads Don’t Work for Most Law Firms
High CPCs with no clear return
Leads who aren’t qualified or never answer the phone
Agencies that “set it up once” and disappear
No visibility into which keywords or calls actually turn into cases
Fear of ads crossing compliance lines or overpromising
This is why Google Ads needs a system — not just campaigns.
Our Google Ads System For Law Firms:
Search Intent & Keyword Control
We focus spend on searches that signal intent to hire a lawyer, not broad or emotional queries.
High-intent keyword selection
Ongoing negative keyword refinement
Budget control by practice area
Ad Copy, Structure & Practice-Area Pages
Ads are written conservatively and structured by practice area to stay clear, compliant, and controllable.
No guarantees or superlatives
Practice-area specific campaigns
Clear messaging alignment
Our Google Ads System For Law Firms:
Search Intent & Keyword Control
We focus spend on searches that signal intent to hire a lawyer, not broad or emotional queries.
High-intent keyword selection
Ongoing negative keyword refinement
Budget control by practice area
Ad Copy, Structure & Practice-Area Pages
Ads are written conservatively and structured by practice area to stay clear, compliant, and controllable.
No guarantees or superlatives
Practice-area specific campaigns
Clear messaging alignment
Tracking, Calls & Intake Setup
We track which ads and keywords lead to real consultations and help prevent missed leads.
Call & conversion tracking
Keyword-level visibility
Missed-call text-back
Ongoing Optimization & Management
Campaigns are refined over time based on lead quality, not just clicks.
Lead-quality based adjustments
Budget reallocation
Continuous testing & refinement
Built for solo & small law firms across common practice areas:
Family Law
Criminal Defence Law
Personal Injury Law
Immigration Law
Employment Law
Estate Planning Law
Business / Corporate Law
Real Estate Law
Bankruptcy Law
Don’t see your practice area?
The framework still applies.
Serving law firms across
Canada & the United States.
Tracking, Calls & Intake Setup
We track which ads and keywords lead to real consultations and help prevent missed leads.
Call & conversion tracking
Keyword-level visibility
Missed-call text-back
Ongoing Optimization & Management
Campaigns are refined over time based on lead quality, not just clicks.
Lead-quality based adjustments
Budget reallocation
Continuous testing & refinement
Built for solo & small law firms across common practice areas:
Built for solo & small law firms across common practice areas:
Family Law
Criminal Defence Law
Personal Injury Law
Family Law
Criminal Defence Law
Personal Injury Law
Immigration Law
Employment Law
Estate Planning Law
Immigration Law
Employment Law
Estate Planning Law
Business / Corporate Law
Real Estate Law
Bankruptcy Law
Business / Corporate Law
Real Estate Law
Bankruptcy Law
Don’t see your practice area? The framework still applies.
Serving law firms across Canada & the United States.
Don’t see your practice area? The framework still applies.
Serving law firms across Canada & the United States.
Ready to See If Google Ads Makes Sense for Your Firm?
What you walk away with
Clarity
Clarity on whether Google Ads makes sense for your firm.
Risk Awareness
A clear view of costs, constraints, and where Google Ads commonly fail.
Direction
A straightforward next step — whether we work together or not.
No pressure. No obligation. Just clarity.
Ready to See If Google Ads Makes Sense for Your Firm?
What you walk away with:
Clarity
Clarity on whether Google Ads makes sense for your firm.
Risk Awareness
A clear view of costs, constraints, and where Google Ads commonly fail.
Direction
A straightforward next step — whether we work together or not.
No pressure. No obligation. Just clarity.
Why Work With Us?
No Long Term Contracts
Month-to-month management. Stay because it works — not because you’re locked in.
You Own Your Ad Account
Your Google Ads account stays in your name, with full access and control at all times.
Legal Ads Compliance Built-In
Ads are written conservatively using bar-compliant principles, not aggressive or misleading claims.
Why Work With Us?
No Long
Term Contracts
Month-to-month management. Stay because it works — not because you’re locked in.
You Own Your
Ad Account
Your Google Ads account stays in your name, with full access and control at all times.
Legal Ads
Compliance Built-In
Ads are written conservatively using bar-compliant principles, not aggressive or misleading claims.
Not Ready For a Call?
Start with a clear understanding of how Google Ads actually works for law firms.
Legal Search Intent Breakdown
Realistic Ad Spend Planning
PPC Structure for Law Firms
High-Converting Legal Landing Pages
Proven Intake & Follow-Up System
5-Step PPC Roadmap
- Built specifically for solo and small law firms running Google Ads.
Not Ready For a Call?
Start with a clear understanding of how Google Ads actually works for law firms.
Legal Search Intent Breakdown
Realistic Ad Spend Planning
PPC Structure for Law Firms
High-Converting Legal Landing Pages
Proven Intake & Follow-Up System
5-Step PPC Roadmap